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Business Philosophy
We are proud of the way we do business by rewarding our “stakeholders” in a fashion that is synergistic and unique in this market. In addition to our stockholders, these “stakeholders” are our customers, our employees and the community we serve. It is this fresh approach to corporate behavior that makes a tremendous difference in how Bank Reale operates, and ultimately how we achieve an extraordinary level of customer satisfaction and performance.
Bank Reale achieves a level of customer satisfaction unsurpassed in the Tri-Cities market because each employee is customer focused, knowledgeable, skilled, and empowered to assure this extraordinary level of performance and customer satisfaction. Our products are designed to deliver a wide range of services easily accessible through our office, by phone, online, or at many ATMs throughout the country or internationally.
Bank Reale will maintain a high rate of growth and prosperity as our customers are passionate heralds throughout the community. As the bank continues to achieve success, it will continue to reward employees and to participate in sponsoring community events. This synergy is self propagating and the key to long-term achievement for the organization and all our stakeholders.
Bank Reale—What is in a name?
In the 1690’s Americans used English, Spanish, and French currencies as an exchange for goods and services. The most common was the Spanish Eight Reale or Spanish Dollar. Pieces of Eight were Eight Reale silver coins minted by the Spanish monarchy in the 17th and 18th centuries. These coins were widely used throughout the world (Spain owned 2/3 of the known world during this time). These coins were the predecessor to the US Dollar. You have heard of a quarter being called two bits; one bit is one Reale, one ‘piece of eight’. 
These coins were legal currency and the most widely used currency in the US at the time of the American Revolution. The back of this coin has a picture of two pillars with a ribbon wrapped around them – this was the predecessor of our dollar sign ($). You may remember that stock prices used to be quoted in 1/8ths – this is why a bit was the smallest unit of currency at the birth of our country. The Board selected “Bank Reale” as the name of the bank because it represented the foundation for financing the birth of a nation and the businesses that would eventually need access to capital in order to thrive. In much the same way Bank Reale is Pasco’s only community bank. Our focus is building long term relationships with our business and agricultural clients in the Columbia Basin. Providing them with a source of capital to meet the needs of their daily operations in order to thrive and become successful benefiting their families and our community.
